Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry
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چکیده
© 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) Journal of Marketing Research Vol. XLIII (May 2006), 296–302 *Glenn B. Voss is a visiting associate professor, Kenan-Flagler Business School, University of North Carolina, Chapel Hill (e-mail: Glenn_Voss@ unc.edu). Mitzi Montoya-Weiss is a professor, College of Management, North Carolina State University (e-mail: [email protected]). Zannie Giraud Voss is an associate professor, Department of Theater Studies, Duke University (e-mail: [email protected]). This material is based on work supported by the National Science Foundation (Grant No. SES0217874). The authors also thank Theatre Communications Group for its support. GLENN B. VOSS, MITZI MONTOYA-WEISS, and ZANNIE GIRAUD VOSS*
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تاریخ انتشار 2006